Impact

Measuring social good campaigns isn’t as easy as measuring consumer product campaigns; we enable behavioral changes. The results of our campaigns show just how impactful the Ad Council campaign messages are.

Read our case studies for an in-depth look at our campaigns and their impact.

Real Stories

Autism Awareness

After noticing her son's developmental delays and remembering an Autism Speaks PSA on television, Cathrine Karow looked up the signs of autism on the Autism Speaks website and was able to get an early diagnosis and intervention for her son Breslin.

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Case Studies & Best Practices

High School Equivalency (2017)

Opportunities are often limited for adults without a high school diploma. To support themselves and their families, many work multiple jobs with lower pay and less stability. Since 2010, the High School Equivalency campaign has helped connect more than 1 million men and women in all 50 states with free adult education classes so they can earn their GED or other high school equivalency degree.

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